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CRM Project Management

A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.

£29.99

Book Details

Dimensions 156 x 234 cm
Publisher

Kogan Page

Publication date

10 Mar 2002

EAN

9780749438982

Pages

240

Binding

Paperback

Edition Number

1

About The Author

Michael Gentle

Once you have bought into the concepts of customer relationship management (and it is hard not to), how do you separate the practically useful from the pie-in-the-sky and then actually implement a project? This handbook addresses implementation, advocating an approach that is based in the real world and stressing the measurable goals and tactical uses of CRM. The areas covered include: building a realistic foundation for CRM; critical success factors; risk factors; full risk analysis; and case studies.